Hotjar vs HubSpot

Both are strong Marketing & Analytics tools — here's how they stack up so you can pick the right one.

Compared as of July 2026

Attribute
CategoryMarketing & AnalyticsMarketing & Analytics
PricingFreemiumFreemium
PlatformsWebWeb, iOS, Android
Rating
Best for
Editor's take

Which should you choose?

Hotjar

Heatmaps and session recordings for UX insights

HubSpot

The all-in-one CRM and marketing platform.

Frequently Asked Questions