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Adblock Plus

Free

Huge install base, but its Acceptable Ads programme is on by default.

Extension

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About Adblock Plus

Adblock Plus, from eyeo, has 37,000,000 Chrome Web Store users at 4.4 stars and 2,748,855 average daily users on Firefox. The thing to know before installing it is Acceptable Ads: the programme still exists, it is enabled by default, and eyeo charges a licensing fee to large platforms that benefit commercially from it, with an independent committee governing the criteria. Turning it off takes two clicks — the toolbar icon, then the gear, then General, then uncheck Acceptable Ads. On the technical side, uBlock Origin’s author criticises its Manifest V3 build for force-restarting its service worker roughly every 30 seconds when idle to hold on to imperative behaviour.

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